It was a great day and got a good insight to Social Media Marketing. Zaeem Sir ,the gem of a person he is introduced to the word "Social" first and started swapping palces of students to make the session more social :D...
Later, he emphasized that a social networking site is more focused on to keep the users on site while a search engine is more focused to send the people away.That shows how different is the business point of view of a Social Networking site and Search engine
He explained the concept of Silver Bullet that are products which propel the brands into profits and profitability.
In the session after lunch, he explained in depth about Linked In and its various functionalities and its reach.This helped us and we realized the importance of maintaining a profile in LinkedIn.
He also introduced the various kinds of profiles handled by professionals in Digital Media.
To Conclude, The three important take away was
- Platform exists
- Application Development is the way forward
- Contextual Advertising is the key
Throughout the lecture he gave us some awesome thoughts like "Best jobs are never advertised, you win them by work".This made the session all the more interesting.
Had a Great Day. Thanks Sir!!!
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